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The cosmetic industry has been “going green” for some time now. We’re surrounded by words like “organic”, “natural” and “eco-friendly” on all of our favourite products. If it has a natural ingredient it must be completely natural, right? Wrong.
Take a look at the ingredient listings on your favourite personal care products. Is there an ingredient listing to begin with? If so, take a closer look. Shampoos contain industrial-strength detergents. Conditioners are loaded with silicones. Styling pomades include paraffin wax, mineral oils and petroleum jelly – all of which are byproducts of crude oil.
Cosmetic companies use chemicals in their products because of their cost – next to nothing. They invest heavily in aggressive sales & marketing campaigns to tell you that you need their product to be beautiful.
The average woman uses 12 personal care products a day. By the time she leaves home for the day, she’s covered herself in 125 different chemicals!
Let’s take back the word “natural” for what it really means: existing in or derived from nature; not made or caused by humankind. Living a natural life means being aware of what goes in & on our bodies; accepting & appreciating the features we were born with and loving ourselves unconditionally.
Be an informed consumer. Before you purchase any personal care product for yourself and your loved ones, read the ingredient listing. Ingredients are listed from most to least. If there is an ingredient you’re not sure of, avoid it altogether. Research the company that makes the products. Shop at local markets or online stores that specialize in actual natural products. It’s possible to be beautiful inside & out without exposing yourself to harmful toxins!